FACEBOOK vs GOOGLE

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Facebook is About Brand Awareness
·         Ad targeting options
·         Psychographics
·         Geo-targeting
·         Custom audience
·         Demographic
·         Retargeting

Google is about instant results as we type
·         Keywords
·         Geo-targeting
·         Customer match
·         Demographic
·         Retargeting

Which campaign is better for you?
FB
1.       Page & post engagement
2.       Retargeting
3.       Video ad
4.       Forms fill out lead

Google
1.       Sales
2.       Search Ad
3.       Video Ad
4.       Display Ad

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