Restrictions and regulations on marketing CBD products make it overwhelming for CBD businesses to garner the attention of their target audiences. However, here’s how SEO practices can help them attract their customers.
The cannabis industry seems like the most lucrative industry today. It makes the bank accounts jingle; more so after it has earned a legal status in the Farm Bill, 2018. This bill legalized the sale of CBD products containing less than 0.3% THC derived from marijuana.
Making Money from CBD Sale – True or False?
A bunch of players aspire to make money from the cannabis industry. However, it is not as simple as it seems. Competition is tough with many players entering the profit-making business line. Regulations and restrictions on traditional, social media, and search engine advertising make it all the more challenging for businesses in the cannabis industry reach and engage their target audiences. The ban on paid advertising on social media channels like Google, Twitter, etc., are additional obstacles for the cannabis businesses. These channels are not interested in employing the required resources to check if the CBD products contain less than 0.3% THC or if drugs disguised as legal CBD products are being sold online.
Fearing bring trapped in legal hassles, the channels do not encourage paid advertising of CBD products.
The only way left for cannabis businesses to market and advertise their products is SEO on search. It is neither banned nor restricted and promises the highest ROI for CBD businesses.
Everything about SEO for CBD Products
Research states that SEO traffic contributes 53% of all website traffic. 94% of clicks go to SEO search results and only 6% go to paid search results. SEO is undoubtedly the key to earning more customers, revenue, and enhance online visibility for cannabis business. Effectively designed and implemented SEO practices drive the targeted traffic to your website, thereby increasing the market share and revenue over time.
However, all this will not happen instantly. An established CBD business takes 6 months to begin seeing return on investment and almost 12 months to witness amazing SEO results. A startup will see results only 12 months from the inception of SEO marketing practices.
Finding the Ideal SEO Company
The next challenge is to find a digital marketing agency that provides SEO services for CBD that is capable of generating traffic from the content. Hiring a company that designs exceptional SEO strategies but does not understand CBD products, the industry, and customers may not be able to show the desired results.
Although the SEO practices leading to success are similar across various industries, hiring cannabis SEO agency is recommended to ensure that the CBD website ranks at the top of the competition.
Here are a few reasons why a CBD SEO company works better than any other.
- Google’s restrictions and regulations against cannabis products make keyword extraction difficult. However, professional SEO experts from the cannabis industry with a focus on these products are aware of keywords that work.
- Content marketing is the king of digital marketing. CBD content should be written in a way that is understood by the common man. Digital marketing companies have domain-specific experts to develop content on CBD products.
CBD SEO companies successfully influence the visibility of a cannabis website or landing page with diligent SEO practices that promise to enhance search engine results.
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