Using social media channels for marketing CBD products is not only risky, but also challenging. However, it is extremely prospective. Here are some tips to help you use social media marketing to market your cannabis products successfully.
Advertising your CBD products on social media channels is both risky and challenging. However, with most Americans using social media apps almost all day long, not creating a social media presence will leave you behind. The law levies multiple restrictions on marketing cannabis marketing. So, things are undoubtedly tough for a cannabis marketer. In fact, posting content that you are not allowed to post can get you banned from the marketplace. Once you are banned, bouncing back is tougher than ever before.
Using Social Media Marketing for Cannabis Products
So, is it impossible for cannabis marketers to use this potent tool to establish a social media presence and engage their target audiences?
Surprisingly, the answer is ‘NO’. Cannabis marketers can use Social media marketing Los Angeles to their advantage.
However, they need to pay attention to certain pointers to build a solid presence without the risk of being shadow banned from the market space.
Tips and Tricks to Create an Online Presence
Here’s the list of things cannabis marketers must pay attention to.
- Avoid the use of dollar signs or any other commercial terms or phrases. This is viewed as the encouragement of sales of controlled substances. Although cannabis has attained a legal status in various states in the US, the federal law continues to include it in Schedule 1 drugs. Both AI and humansconsider dollar signs as the use of commercial language and encouragement of sales. It is advisable to steer away from including these in your social media posts.
- It is recommended to steer away from using the words marijuana, etc. in hashtags. Using the names of controlled substances in hashtags is considered pushing sales of controlled substances or marketing them to underage audiences.
- Celebrities and pop stars often post their photos of consuming marijuana and other CBD products. The photos of smoke rolling in rings are exciting and interesting. However, they do not promote it as a cannabis business. So, while they can get away with these posts, a cannabis business cannot. Encouraging the sale by posting images of consumption can get you red flagged by the law.
- Avoid posting any content that teaches people to grow marijuana. It is viewed as encouraging the use and consumption of harmful substances.
With these commandments in mind, you can successfully market your cannabis products while being compliant with the law. You can engage and connect with your target audiences without directly marketing or selling your products on social media channels.
Hiring Professionals
Cannabis marketing is no cakewalk. With the multiple advertising restrictions and challenges; not to forget the cut-throat competition, it is advisable to hire a professional digital marketing agency that knows the tricks of marketing CBD products on social media channels. It is often observed that rival companies file complaints to get the competition out of the way. So, even a small mistake in social media marketing can bring you to a dead end.
Hire professionals who are well-versed in cannabis marketing. Top It Marketing is one such agency. They have the knowledge and experience required to build a solid social media presence.
For further details, contact them at https://www.topitmarketing.com
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