Google adwords is a paid form of online advertising. However, it can help companies rank higher and garner customer attention quickly. Here’s why companies must chalk out a specific budget for Google adwords.
The marketing world has witnessed a colossal change in the recent years. Physical marketing and advertising methods like print marketing, TV ads, etc., are now complimented with digital marketing methods like SEO, PPC, Google Ads, etc. Since buyers are also present online, deploying the right digital marketing methods is essential to garner their attention.
Using Google Adwords for Digital Marketing
Among the multiple digital marketing methods, Google Adwords campaign management is the most effective way to reach people searching for related products and services. Marketers often fail to understand the importance of this paid form of online advertising. They often wonder whether it is worth spending the bucks on Google ads.
Why Spend on Google Adwords
Glancing at the below mentioned list of benefits will answer this tricky question. So, read on to find out whether or not using Google Adwords campaign is worth the booty.
- Google is undoubtedly the search engine with a massive reach. The numbers prove it. An enormous 2+ trillion searches are handled by it every year. Buyers search online before setting out to buy anything. When an ad displays a product or service matching the buyer’s need on the search engine, chances of buying from them are higher.
- Considering the wide reach of Google, there’s something for every business and every prospect. Customers looking for ‘translation services’, for instance can find companies bidding on the keywords, ‘translation services.’. Another way of being seen by the target audience is to bid on long tail keywords like ‘Spanish translation services’. Such ads are less expensive. However, they are highly effective in capturing the attention of the audience looking for specific services like translation services especially in Spanish.
- People who are online are not always buyers looking for products and services. They may be present on social media with intent to socialize and connect with friends and acquaintances. An ad popping up on such platform may not deliver results. Google adwords pop up on Google when consumers are looking for a product with an intention to fulfill their needs. Google ads target the audience when they are interested in buying, and do not interrupt their browsing as on other platforms or other forms of advertising.
- Google adwords allow marketers to have complete control on their campaign. Some keywords are very costly while others are not. A few clicks can burden the company significantly. Well, all keywords are not as expensive. Marketers can choose their keywords; put constraints on the daily budget, maximum bids, etc., to stick to the budget. PPC management Los Angeles allows companies to keep a tab on their budget throughout the journey.
- Google ads deliver results faster than SEO does. This does not reduce the importance of SEO marketing. SEO is undoubtedly the backbone of a good digital marketing strategy. Carefully researched keywords, well-developed content, and more goes into SEO practices. It may take a long while before the optimized page attains the desired ranking on the search page. Google ads are paid ads and therefore, faster. Ads are ranked before other pages. So, they get quicker results.
So, although Google ads are a paid form of advertising, they are an important digital marketing tool that delivers significant results. It must be included in the digital marketing strategy along with other strategies. The right digital marketing company can recommend the ideal use of Google ads.
Hire them to stand tall- Online!
Comments
Post a Comment