Unlike popular misconception, local SEO is beneficial for big businesses also. Here’s how local SEO strategies and practices help big businesses in enhancing their customer base and sales. Read on to find out.
The digital era has transformed the face of buyer behavior significantly. Buyers search for all products and services online, before setting out for a purchase. In fact, consumers now run an online search for products and services in their specific areas too. For instance: A person staying in Austin ideally looks for a sewing machine in his or her area online. The keyword typically punched into the search engine would be ‘sewing machine in Austin’.
Local SEO for Big Businesses
So, if you want to be visible in these search results, all you need to do is deploy a workable local search engine marketing strategy to be visible to the local audiences. Not optimizing your website will let your competitors’ grab the customer’s attention, while they would not even know about your existence.
However, a myth that most people believe in is that local SEO is helpful only for small businesses, as it helps improve the presence of a business website without breaking their bank. Well, although it is true that local SEO is budget-friendly, not being helpful for big businesses is far from the truth.
Here’s how local SEO applies to big businesses also.
- Big businesses do not function from one location only. Whether they adopt the franchisee or branch model, many other stores exist in multiple locations, locally, nationally, and internationally. Each branch requires foot traffic to grow, expand, and beat the local competition. Local SEO helps them enhance their visibility to the local audience.
- Local SEO can help big businesses when done right. Optimizing for each location can be overwhelming. It is therefore, advisable to hire the expert services of a Los Angeles SEO company like Top IT Marketing for making the best of the local SEO strategies to drive and engage the local traffic to their brand.
We have seen how local SEO is helpful for big companies to thrive in various locations. However, they face a unique set of challenges.
Here’s a list of these.
Challenges thrown by local SEO
- Heavy consumption of time and resources: Big businesses have multiple locations. Local search engine marketing strategy for each location is customized according to the specific location to bring the desired results. This converts into a large amount of money and time. Spending even five minutes on the local SEO of each location every day converts to one hour for merely 12 locations, and four hours for 48 locations.
- Consistency across locations: It is essential to maintain consistency across the stores. A common observation is that while one location lists the customer service number, the other lists the international call center number for customer service. Details like web addresses, physical addresses, and branding language must be changed for each center. It is a costly and tedious task.
- Communication Challenges: Big businesses also face communication challenges. Many people, including franchisee owners, brand managers, etc., are involved. Dealing with them while developing a local SEO strategy is often overwhelming.
- Bureaucracy: Big businesses face bureaucratic challenges especially while dealing with systems, hierarchy, and chain of command while making decisions and implementing a local SEO strategy and practice.
Well, local SEO strategy continues to be a helpful tool for big businesses. All they need to do is break the shackles of bureaucracy and implement smart and diligent strategies, thus ensuring the growth, expansion, and increasing sales of every branch or franchisee.
Executives at Top It Marketing can help.
Contact them for further details at https://www.topitmarketing.com
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