The Need for Google Analytics

Google Analytics is a tool that helps companies in getting a grasp of their website, and understanding what works and what does not. Here’s how Google Analytics can help companies boost their ROI.

The world has changed drastically. Everyone, both businesses and customers are online; forever. Enticing target customers requires companies to build a strong online presence, the first step to which is creating a website by a reputed web development company Los Angeles. However, odds are high that despite creating the best web design, user-friendly, and interactive website, the sales graphs fail to soar higher.

So, how do companies know whether their multiple digital marketing activities are attracting the right people?

 

 

About Google Analytics

Google Analytics can help.

It is a freely available tool which collects data and sorts it into useful information. The information helps in evaluating website performance, which is the key to planning the right marketing strategy and changing marketing tactics to bring the desired results.

It helps in understanding how the digital marketing strategies and content are working towards driving target customers towards sales. It helps companies understand what works and what does not for engaging users.

Benefits of Google Analytics

Most business houses use Google Analytics to get a grasp on their website. Businesses that are not using it yet will undoubtedly begin doing so after reading the benefits listed below.

• Companies use multiple social media channels to generate leads. Google Analytics provides information about the number of visitors driven to the website from each of these platforms. For instance: If the majority of website traffic is generated from Twitter, and only a few are from Facebook, vital decisions related to budget allocation to different social media channels can be made.
• Google Analytics reveals the bounce rate of the website. Bounce rate refers to the number of visitors on the website who bounce away from the first page without visiting the other pages. The reasons for this could be many. It could be when they do not find what they are looking for or the website is not easily navigable. With hands-on information like this, companies can understand the reasons and rectify them to reduce the bounce rate and ensure customer movement across the website.
• It helps in measuring in-site customer behavior. Google analytics offers an insight about what customers are doing after landing on the website. An analysis of what the customer is looking for, the pages visited, etc., helps in understanding what customers want, their likes, and dislikes. Companies can tap the growth opportunities that help them focus on the right areas.
• Google analytics helps in understanding customer integration with tools. Customers access websites through tablets, mobile phones, laptops, etc. Google Analytics reveals information about the tools popularly used by customers and the source generating web traffic. Marketing strategies can be planned in view of this information.
• It is overwhelming for business houses to generate reports that provide useful information. Google Analytics automatically generates important reports according to the specified metrics and dimensions.

Having the right information before putting in the required marketing efforts helps companies in getting the desired results. Appropriate website information helps in understanding the success and failure of marketing actions performed, which in turn helps to devise strategies that are effective in pushing the ROI higher. Using Google Analytics is therefore, beneficial for all companies.