Digital marketing is the promotion of brands to connect with target customers using the internet and other forms of digital media. Digital marketing practices are rapidly changing over the years. Companies have to embrace the new trends to stay ahead of the competition.
With the evolution of digital trends, marketers are having a tough time. They are striving to stay on top of the changes while embracing the latest technologies. These technologies play a great hand in developing the business, generating leads, improving relationships with existing customers, and gaining a competitive advantage. Digital marketing is getting more complicated each year. In addition to fundamentals like branding, SEO, and PPC, modern-day marketers have to deal with social channels and evolving regulations along with content, personalization, and automation to name a few. The experts of top marketing agencies in Los Angeles can give you proper insights in this regard. So, let’s explore the top five digital marketing trends in 2022:
Video marketing is on the rise: In recent times, nearly 90% of companies use video as a marketing tool. According to a study, video is expected to make up 85% of all website traffic on the internet. Unlike texts and images, videos have a high interactivity level, and it creates a perfect opportunity for brands to engage with the audience. At the same time, videos also shorten the distance in communication between a brand and its followers.
Email marketing gets more personal: There has been a significant change in email marketing campaigns, and it can be attributed to the personalization trend. It has been proved that consumers prefer customized emails. A recent study highlights that more than 80% of consumers look for content personalization. Consumers expect special attention on the part of marketers. Being a marketer, if you are successful in doing so, you can come close to the audience. It will also differentiate your brand from others. Get in touch with professionals of top marketing agencies in Los Angeles in case you want to know more about this aspect.
Influencer marketing on a spree: It is a type of marketing that uses mainstream and influential people on social networks, blogs, and forums to promote products, services, and content. Generally, there are three types of influencers--- mega-influencers, macro-influencers, and micro-influencers. Actors, artists, and social media stars with more than 1M+ followers are referred to as mega-influencers. On the other hand, journalists and bloggers who have a huge fan following with 10,000-1M followers are termed macro-influencers. Micro-influencers are simple consumers and employees with 500-10,000 followers.
Voice Search Optimization: According to a study, about 55% of teenagers use voice search every day. This massive adoption of voice search by the entire generation highlights how voice search is going to be popular in the future. The adoption of smart speakers that are fully voice search controlled is a huge indicator of how individuals have started to get accustomed to this new behavior. With higher accuracy of search, the convenience of use factor for voice search has jumped up. It’s the reason why a boutique digital marketing agency in Los Angeles has adopted this trend.
Programmatic advertising: Programmatic advertising is the implementation of software to purchase digital marketing. It makes use of algorithms and machines to buy ads. Programmatic advertising takes place when AI is used to automate so that marketers can target more audiences. The automation is efficient and quick which eventually increases conversions and minimizes the customer acquisition cost.
Businesses need to adapt to these trends if they want to compete in the current market. However, balancing between trends is also critical because once a trend gets popular; it alters its direction or disappears from the market entirely because of oversaturation. So, when it comes to planning your digital marketing campaigns, you should ask yourself whether the content will remain valuable if the current trends change, and more importantly, what will happen to market strategies if that happens.
Being one of the top marketing agencies in Los Angeles, Top IT Marketing has cemented its name over the years owing to quality services and timely delivery of projects. Here, the experts have adequate experience in digital marketing and are aware of the latest trends in SEO and digital marketing. So, why think? Hire their minds and get your business on the right track.
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