Top 6 A/B Testing Ideas for your PPC Account

Split tests (A/B tests) are critical in running a successful PPC campaign. By setting up A/B testing in the right fashion, you can get actionable insights relating to your ad campaigns. There are certain ways by which you can implement A/B testing in your PPC account.

A/B testing is also termed split testing. In PPC advertising, it is a commonly practiced methodology. With A/B testing, you can separate a certain attribute of your account into two individual variables to test against each other. These two variables are known as the control variable and the experimental variable.

Concept of A/B testing in PPC

This testing method takes two variables and compares their performance. With A/B testing, you can compare the performance of two different ads in an ad group. By going through this test result, it becomes easier for you to select the right ad copy to generate more conversions. If you are unable to conduct the test on your own, hire an agency offering services of Google Adwords campaign management for your rescue. 

6 A/B testing ideas in PPC

The top six A/B tests for PPC are listed below:

1. Responsive search ads: They are Google’s newest search ad format that permits you to add multiple headlines and descriptions to a single ad. After that, Google automatically tests various combinations of ad copy and favors the highest performing contributions. Besides testing ad copy, responsive search ads testing is a great way to test more pertinent ads in your account.
2. Test competitor keyword campaigns: Though some advertisers are against competitor campaigns, in today’s landscape, there is every reason to test competitor campaigns. Hence, the agencies offering services of PPC management Los Angeles always opt for this option. These campaigns act as a delicate balance and can inflate CPCs and CPAs. But if you do it right, it will allow you to gain brand awareness among an audience that has shown an intention.
3. Target impression share bidding: Smart bidding strategies are a great way to embrace some automation while at the same time not relinquishing complete control of your campaigns. Target Impression Share is the smart bidding type of Google that is apt for generating brand awareness. With this smart bidding model in place, you can select the amount that your ads will appear during the event.
4. Seasonal ad copy: By creating and testing seasonal ad copy, you can get more personal with your ads. Here, you need to create ads that are season-specific. It opens the door for more personalization and relevance that are missing in generic ads.
5. Landing page: It is one of the easiest A/B tests you can perform. Naturally, you will prefer to link the most relevant landing page to the keywords you are bidding on, but when there’s more than one option, you have the option to test them side-by-side while selecting the one that performs better.
6. Ad messaging: In the sea of PPC ads, you will have some sort of selling point for your service or product. It may be price, quality, or some other value proposition. You can use the A/B test to evaluate which of these selling points lead to the most conversions.

There are several ways to test in a PPC account. By conducting these tests, you can learn more about the account and its performance.

Is your business facing the urgency to generate new leads? The experts at https://www.topitmarketing.com, a premier PPC management Los Angeles company, have tons of professional experience in running PPC ad campaigns. They also possess in-depth knowledge regarding the various A/B testing ideas for your PPC account. So, why think? Hire their services and drive qualified and targeted traffic and leads to your business.