The scope and demand for Cannabis Dispensary Marketing Strategies have seen a huge surge in 2021. And as per the experts, it is going to be a major hit in 2022 as well. The ground insights into cannabis marketing trends will be emerging and here are the top predictions of the industry evolution in 2022.
Bud will get more branded
You'd probably go to a dispensary in the past and watch as your trusted budtender extracted sticky flower from a glass canister with chopsticks—and then check the receipt to determine which cultivator made your favorite strain. However, in 2022 and after, you won't be able to tell who manufactured that Wedding Cake cake or Kush Mints you're eating. Instead, corporations will continue to brand certain strains and pre-package bud, extracts, and other cannabis goods for B2B and B2C channels, continuing the branded cannabis trend. Customers won't be able to miss the creator of their favorite treats this way.
There will be more relevance with terpenes
In 2022, the Sativa vs. Indica dichotomy that has dominated public perception of cannabis effects will be even less prevalent. Instead, the experts of dispensary marketing Los Angeles says that we'll see a continued focus on terpenes' sensory effects, as well as more consumer education on the many qualities and effects that diverse terpene profiles have to offer. As a result, cannabis marketers will be able to get deeper into their messaging about different strains – particularly private, branded varietals – and truly differentiate between different sorts of bud at a finer level. As clients become more terpene-savvy, cannabis marketers will be able to take advantage of their in-depth understanding and commitment to various terp profiles.
Cannabis will continue to piggyback on wellness
The wellness industry is worth trillions of dollars, not billions. As a result, it's not unusual to see cannabis companies using health and personal optimization marketing (much like supplement companies do) to attract new customers. Cannabis producers may use that familiar shorthand to introduce their goods and extol its benefits because customers are familiar with the language and ethos of the supplement sector. Cannabrands will increasingly educate canna-curious clients on how to include anything from tinctures to salves to concentrates into their fitness, wellness, and self-improvement routines.
Minor cannabinoids will take the spotlight
THC still gets the lion's share of the spotlight, especially when customers want to get the most bang for their cash. However, by 2022, customers will be more interested in lesser cannabinoids like THCV, THC-A, and CBG, which have been lurking in THC's shadow. Cannabis companies can capitalise on this interest by using effect-based marketing to help customers get the exact cannabis experience they want. When other cannabis chemicals like Delta 8 and Delta 10 are taken into account, customers are beginning to pay more attention to their preferred cannabis products than just THC. This also gives consumers an entrance point into cannabinoids that can help them achieve their wellness goals rather than (or in addition to!) a significant high.
Cannabis will grow increasingly global
This trend was evident at MJBizCon 2021, with many attendees hailing from nations outside than North America, including Argentina, Germany, and Paraguay. Expect to see the United States' largest national firms compete for positions in a future global market and begin preparing for the type of importing and exporting that is now taking place in other countries. We'll see more discussion about what a truly worldwide approach to cannabis branding and marketing might look like when more cannabis companies reach a global scale and get international notoriety.
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