You have to take care of the overall website performance if you want your website to rank higher on searches. This is where the various aspects of technical SEO come into being. When you have a proper understanding of the expert SEO services Los Angeles, you will be able to optimize the website further for better results.
Not just link building or content marketing, the professionals of SEO Company Los Angeles will help you consider the technical aspects of SEO that can yield higher traffic into the website.
Following are the categories that any technical SEO expert will tell you to implement in your website if you are looking for higher sales and improved conversions -
Page Structure - It is always the best practice to build a hierarchical structure which is no more than three levels, specially with the categories which has the potential to get to the high authority pages. Simply said, it is about defining the categories, then subcategories and the product pages at the bottom.
URLs - Make sure that your category URL should have the exact description of what the webpage is about. Typically, you can follow the standard format of www.example.com/category-name.
Titles - To help the web crawlers such as Google understand what your page and its content is about, the category titles must be done rightly. The experts of SEO services Los Angeles will help you search the good keywords and eventually create a good title. It is advisable to start the titles with the keywords and added with the brand name at the end.
Meta-Description, H1 Tags, and Content - The content added in the description category of the meta-description has the potential to appear in search engine results along with the title tag. How it helps? It improves the click-through-rates (CTRs). This is why you will need expert writers who can create high quality, brief, and unique descriptions summarizing the product and services without compromising on the high relevance keywords.
H1 tags are similar to title tags and they appear on the category page. The other factors that needs to be weighed in along with keywords is the readability as well being descriptive being relevant to the category. Adding a few lines of optimized content (better with the relevant internal links) can certainly create a huge boost to your SEO.
Image Tags - Image file names and alt-text inform Google and other search engine crawlers about the images' content. Changing the default file name to a more descriptive keyword-rich name aids in the understanding of your image by search engines and adds value to your SEO. Another way to rank is to associate keywords with images in the Alt-tags field. Fill in the alt-tag area with a keyword-rich, short description of the image. Filling the alt-tag is a requirement under the ADA legislation for websites catering to the US market in order to increase accessibility for people with impairments.
Canonical URL - The canonical URL becomes necessary for categories that span multiple pages or offer multi-level filtering options. Backlinks are ascribed to the main category page when a canonical tag is set, eliminating content duplication. This also aids crawlers like Google in determining the relationship between each main category page and the sites that follow it.
To find out more, visit http://www.topitmarketing.com
Page Structure - It is always the best practice to build a hierarchical structure which is no more than three levels, specially with the categories which has the potential to get to the high authority pages. Simply said, it is about defining the categories, then subcategories and the product pages at the bottom.
URLs - Make sure that your category URL should have the exact description of what the webpage is about. Typically, you can follow the standard format of www.example.com/category-name.
Titles - To help the web crawlers such as Google understand what your page and its content is about, the category titles must be done rightly. The experts of SEO services Los Angeles will help you search the good keywords and eventually create a good title. It is advisable to start the titles with the keywords and added with the brand name at the end.
Meta-Description, H1 Tags, and Content - The content added in the description category of the meta-description has the potential to appear in search engine results along with the title tag. How it helps? It improves the click-through-rates (CTRs). This is why you will need expert writers who can create high quality, brief, and unique descriptions summarizing the product and services without compromising on the high relevance keywords.
H1 tags are similar to title tags and they appear on the category page. The other factors that needs to be weighed in along with keywords is the readability as well being descriptive being relevant to the category. Adding a few lines of optimized content (better with the relevant internal links) can certainly create a huge boost to your SEO.
Image Tags - Image file names and alt-text inform Google and other search engine crawlers about the images' content. Changing the default file name to a more descriptive keyword-rich name aids in the understanding of your image by search engines and adds value to your SEO. Another way to rank is to associate keywords with images in the Alt-tags field. Fill in the alt-tag area with a keyword-rich, short description of the image. Filling the alt-tag is a requirement under the ADA legislation for websites catering to the US market in order to increase accessibility for people with impairments.
Canonical URL - The canonical URL becomes necessary for categories that span multiple pages or offer multi-level filtering options. Backlinks are ascribed to the main category page when a canonical tag is set, eliminating content duplication. This also aids crawlers like Google in determining the relationship between each main category page and the sites that follow it.
To find out more, visit http://www.topitmarketing.com
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