Planning for a perfect landing page? Here’s how to do it

Despite being the final step in any advertising campaign, your landing page should constantly be on your attention. However, creating a landing page that converts might be difficult at times.

In truth, there are a number of mistakes to avoid while developing the perfect page. When you follow these simple rules, converting is a breeze. As much as you will be focusing on the right branding, local search engine marketing, it is vital to have a proper landing page for holding audience.

 
  • Simplicity


It isn't necessary to be a rocket scientist to create a successful landing page. It's just an issue of incorporating crucial pieces and properly executing them. HBICC isn't the most memorable acronym, but it's a simple formula for insuring performance. Each one is a necessary component in the development of a high-converting campaign. But, you might wonder, what is HBICC stand for.

  1. Headline - Make sure your headline is concise and complements your advertisement. The message of your advertisement and the headline should not be too dissimilar. Visitors to your site will be confused if there is a disparity between the two.
  2. Brief description - The emphasis is on brevity in this description. If you can't articulate the merits of your offer concisely, you might want to reconsider it. These concepts still apply to more pricey products. Your message should be clearly conveyed through a series of short, incisive, and value-centered points.
  3. Image - High-quality photos that complement rather than detract from the text on your landing page. Choose a design that is pleasing to the eye to appeal to the 40% of people who respond better to images.
  4. Credentials - If you're a new brand to the public, it's a good idea to show some credentials. Show them if you're certified or have earned honors. If you have a social media presence, include a link to it as well.
  5. Call to action (CTA) - The finish line of your landing page is the call to action (CTA). Make it noticeable and appealing. A large flag and complimentary champagne would be wonderful, but we recommend that you make it visible with bright colors at the very least. Similarly, the word ‘submit' is unoriginal and boring. Use your imagination when writing your CTA text.
  • Create a page that is specific to your offer


The more landing pages you have, the more likely you are to convert, according to research. Customize your landing page so that your customer can follow a clear story. If you utilize uniform landing pages for each campaign, they won't be able to see the link between your ad and your offer. Even preferable, don't use your landing pages to link to other portions of the website. Concentrate on improving your landing page's conversion rate. Consider your landing page to be a store's transaction counter. Don't hide the end aim behind other signs or hide it behind dazzling pictures. You can use shareable links through local search engine marketing for better promotion.

  • Bring value to the table


Each landing page should have a distinct target group, just like any other marketing effort. Take a look at the offer on your landing page. Is it clear to your potential customer what they'll get out of your deal? The concepts you learned as a new marketer about campaign writing apply to landing pages as well. Take into account the length of the copy on your landing page as well. It depends on the type of product you're selling. For example, if you're selling a high-priced technological product, a long list of benefits will help you persuade customers.

  • Go easy


A form that is too intrusive will turn off potential clients right away. You may only require an email address depending on your product. Do not ask too personal questions that has no apparent connection with the business.

  • Optimize the landing page


Optimization is crucial when it comes to creating the most effective landing page. A/B testing is preferred by 50% of marketers worldwide as a method for measuring campaign success. You may improve the conversion rate of this campaign and any future efforts by optimizing your landing pages. The key to conversion is to figure out what resonates with them. You can pick how to weight your campaigns and which variant to test using A/B testing. We recommend that you test and optimize your page's header, value proposition, graphics, form, and CTA.

  • Create landing pages that are mobile-friendly


According to Google, 53% of visitors to a mobile site abandon the page after 3 seconds if it does not load. Even more astounding, more than 70% of online landing pages take more than 7 seconds to load above the fold. Beautiful landing pages are useless if no one bothers to look at them. Make sure you don't make the same error with your own campaign. Your landing page should be no more than 500kb in size, according to best practices. Set a weight "budget" before deciding on a design. Also, before you launch, make sure you test across all channels.

  • Remember to express gratitude


Thanking people is a great touch, and it's also necessary for your landing page. Everyone appreciates a thank you, no matter where they are from. Make your landing page the same way. A thank-you pop-up or a thank-you page after a customer has finished your form goes a long way.

It can also be used as a research tool. A landing page's normal bounce rate is between 70 and 90 percent. If you want to lower bounce rate and get a more accurate picture of page views, set up a separate navigation for the landing page.

The experts of Top It marketing can help you create the perfect landing page for your business. Visit https://www.topitmarketing.com for more.

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