Search engine optimization (SEO) is a pillar concept in digital marketing. According to stats, there are an estimated 3.5B searches on Google everyday and Google’s organic search result gets an average CTR of 31.7%! If your business wants to stand out from the crowd, it is necessary to implement a well crafted SEO strategy with the help of the experts of Los Angeles SEO company.
When creating your 2021 SEO strategy, budget, goals, and timeframe are the vital points to keep in mind. To generate organic traffic, you need to consider your online marketing goals and understand what are the ways to improve them.
Core Web Vitals as a Google ranking factor
Google announced three new metrics - Loading, Interactivity, and Visual Stability as Core Web Vitals for measuring user experience. In order to appear on the first page, Core Web Vitals should be closely monitored.
Google’s BERT looks for intent matches
Google's BERT algorithm (Bidirectional Encoder Representations from Transformers) use natural language processing (NLP) and machine learning (ML) to understand searches. If your content is not BERT-friendly, it is not possible to rank for the said keyword.
Keyword research will become more important
Did you know that there are more than 50% of zero-click searches. This means featured snippets with answers, related questions with accordion answers, are gaining more prominence. The experts of Seo Company Los Angeles can help you find long-tail and targeted keywords, understand the intent and find keywords that can easily rank and generate revenue.
Google still wants original content
The demand for authentic content is important and plays an important role in more than just branding. Creating content which is authentic, useful, and can add value in your own brand voice and language will help you rank higher and also add trust to your brand.
Voice search
About 27% of the entire global population uses voice search on phones. In fact, a study by ComScore shows that more than half of smartphone users have been indulged in voice search technology in 2020. This is why, voice search optimization is going to be extremely important in 2021 as well.
If you are looking for a trusted digital marketing agency who can help you in SEO and other digital marketing practices, visit https://www.topitmarketing.com/.
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