On January 13, 2020, Google rolled out its first broad core update of the year – the January 2020 Core Update. For people who do not know, a core update is the adjustments made in the search algorithms by the search engine giant to provide more relevant results to the users. The information about the update was broad casted via the corporation’s Google Search Liaison twitter account, making the news official. As an SEO company in Los Angeles points out, each year Google launches numerous updates to make its search engine better and more responsive to its user needs. Usually, these revisions are made to fix the ongoing issues in the algorithms.
After the algorithm revision, many sectors including health and fitness had noticed some shift in their position on the Search Engine Result Page (SERP). However, informative dictionary websites have experienced some positive changes in their ranking.
How did this Jan 2020 core update stand?
Since 2018, four named core updates have been introduced by Google. Each update has worked on fixing specific issues the search engine and providing better results to the users. After the recent update, many industries have been affected. The health and medical sector has suffered a tremendous dip in the ranking, however many SEO analytics believe that it could be the effect of previous core updates.
Other industries influenced by the update include:
- Beauty and personal care
- Health and family
- Telecom and internet
- Law and government
- Finance
- Automobile
On the other hand, QnA or dictionary web portals have witnessed a noteworthy jump in their ranking on the SERP.
According to a few digital marketing analytics reports:
- Good content seems to push the ranking forward
- Affiliate websites which do not reveal their affiliate links might have witnessed a fall in the ranking
- Contents dealing with pet health need to maintain a certain standard
- The trust factor, as mentioned in the Quality Raters’ Guidelines (QRG), is being reviewed once more
- Spam-filled content are being severally penalized
What can you do about this update?
According to Google, in case a website’s ranking has dropped after an update – it does not mean that the website has violated the search engine’s guidelines. Also, it does not translate that the website is being the victim of algorithmic or manual action. The change in the ranking means the content evaluation process is being updated so that unfairly undervalued or overlooked websites can find their due credit.
As the SEO Company Los Angeles puts it if a website is affected that means it could be lacking in the following fields:
1. Knowledge and trustworthiness
Usually, providing trustworthy content on the website is important for ranking. An erroneous page with an untrustworthy website might not flair well in the long run.
2. Quality of the content
Additionally, providing original and quality content is important. Copied content or the inconsistency between the title page and description would affect the ranking.
3. Presentation of the content
How the content of the website is presented also holds importance. A website with little content and too many ads might degrade the value of the entire page.
Did your website suffer from issues after the core update? Top It Marketing Inc could help you in recovering your rank. The agency can help in reviving the website and help in generating a viable lead. For more information, visit https://www.topitmarketing.com/ or call (323) 250-3726.
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