Peer reviews are powerful and there is no way you can ignore them in 2020. The increasing followers of influencers in social media platforms is here to stay and how! Brands that wish to keep up their online presence afloat cannot ignore the dynamics of influencer marketing in 2020.
Social media influencer market is set to be worth more than $10 billion by 2020
Last year, there was lots of updates and evolution in the social media sector. From Instagram hiding likes on your posts to launching the Checkout Feature, loads of things happened that created a wave of change in influencer marketing.
So before delving into the various parts of Influencer Marketing (IM), let's understand what it is exactly.
IM is a hybrid of old and new marketing tools, where a popular face endorses a product or service through content-driven marketing campaign.
The social media influencer market is expected to overdo $10 billion by 2020 and is one of the key strategies of social media management in Los Angeles. IM is broadly categorised into four parts suh as mega-influencers, macro-influencers, micro-influencers and nano-influencers.
Mega-Influencer
They are the highest-ranking category in IM and generally have more than a million followers. Generally, they have a diverse audience and might not be subject matter experts. Understandably, these influencers offer a notably greater reach but they tend to be expensive than other types of influencers. With such diverse audience base demographically and psycho-graphically, studies show mega-influencers do not actually bring in “real converting influencer power” but are more influential for funnel marketing campaigns.
Macro-Influencer
Follower count is one of the easiest ways to identify a macro-influencer. They are a notch down from mega-influencers and generally have approximately 100,000 and one million followers. These influencers are generally self-created through activities such as vlogging, inspiring content or others.
The experts of social media management in Los Angeles can leverage a macro-influencer in such a way where they prove fruitful than the mega-influencers.
Micro-Influencer
People who have between 1,000 to 100,000 followers are usually categorised as a micro-influencer. They typically have stronger relationships than any other influencer does. They are generally by a certain perception or idea and is regarded as an opinion leader for a subject matter. The most impressive part about them is how they have a uniform audience base.
Nano-Influencer
They are users who have between 1,000 and 5,000 followers and as understood have a closer relationships with their audience (may be a community). Utilizing nano-influencers certainly brings in the highest level of engagement. In fact, brands which are represented by nano-influencers are regarded more authentic these days. However, as they have a lesser audience size, high levels of engagement is not possible but assures a real-life relationship with the majority of his or her followers.
For more than a decade, Top It Marketing has been a highly reputed internet marketing agency. The experts of digital marketing help in expanding the business through the latest strategies of web marketing. To find out more about their services, visit https://www.topitmarketing.com/ or dial (323) 250-3726.
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