The rise of digital marketing platforms and plethora of strategies is one of the main reasons why digital marketing degrees are gaining so much prominence. And, for the social media marketers, the 2020 marketing strategy is going to get more sophisticated than ever. Conducting business online demands dedicated attention on social media. The sole idea is to convey the brand’s message correctly to a mass audience and it is best done when left to experts.
Here are the top five things to look out for in social media management in Los Angeles in 2020 and be prepared to face both the good and the bad news.
- The “like” button on Instagram is dead
Brands (irrespective of being big corporate or start-ups) have fixate on “likes,” comments and followers. This is sometimes taken as the biggest measure of not just popularity but also brand recognition. However, the obsession can often stymie the free flow of engagement. Instagram is one of the latest social media sites where no one will be able to see the number of likes on other Instagram posts. This will help “depressurize” Instagrammers to focus less on the likes and followers (many of which are fake) and concentrate on the content.
- Vanity metrics going down
Twitter CEO Jack Dorsey said sometime back the follower counts are getting futile. Losing the “like” on Instagram is a step forward to de-emphasize ''vanity metrics'' on social media. This is why experts of social media management will help you understand why actionable metrics should be of more importance than anything else at the moment. relevant user data and detailed user demographics can help understand the target audience better and arrange the tools accordingly.
- Video story
About 82 percent of all internet traffic in 2020 will be of video content. The experts of social media management in Los Angeles need to zero in on videos to reach the core of their specific markets. It means, engaging storytelling with more emphasis on creative will reshape the marketing strategies.
- Disrupting social video
Platforms such as TikTok, Lasso and byte will continue growing in popularity. These platforms are upping user engagement through their entertaining and mostly fresh content.
- Audience segmentation
Social media posts are curated keeping in mind the type of audience. That being said, no niche offers a firm grasp on their audience segment but the prevalent one-size-fits-all approach wouldn't stay any more. Defining line between the savviest social media strategies are going to make its way where the brand has to create a rapport with the audience.
Top It Marketing has been a reputable internet marketing agency for more than a decade now. The experts of the online marketing are responsible for placing any brand or company on the internet and help them grow with tested trade techniques. Visit https://www.topitmarketing.com/ or dial (323) 250-3726 to find out more.
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